Odessa Alcohol Sales

Top Performers in Odessa's Alcohol Scene

Leading the pack in November 2025 is OJOS LOCOS SPORTS CANTINA, raking in a total of $292,885. Their strong beer sales, totaling $177,703, significantly contributed to their top position. Notably, they didn't report any wine sales, focusing heavily on beer and liquor.

Close on their heels is TWIN RESTAURANT ODESSA BEVERAGE HOLDING, LLC with $279,323 in receipts. This establishment had the highest liquor sales at $124,775, showing a diverse beverage menu with a small portion in wine, unlike OJOS LOCOS.

Interesting Trends and Observations

CINERGY ENTERTAINMENT and DOS AMIGOS RANCHO COUNTRY both maintain strong positions, with liquor being their primary driver of sales. CINERGY made $105,747 from liquor alone, indicating a preference for cocktails or mixed drinks among their clientele.

It's fascinating to see WALK ON'S SPORTS BISTREAUX with a standout $74,071 in wine sales, a deviation from the other top establishments that focus more on beer and liquor. This suggests a niche market or a specific clientele preference they are catering to effectively.

Notable Shifts

Among the top 25, BUFFALO WILD WINGS and TEXAS ROADHOUSE show strong beer sales, which isn't surprising given their casual dining settings. However, the shift towards more diverse drink options like those at RICK'S CABARET and LA ESTANCIA indicates a growing trend of offering a more varied beverage menu to attract different customer segments.

Lastly, establishments like FLAIRTAVENA and 3 AMIGOS RACING PLAYGROUNDS reported no liquor, wine, or beer sales, an anomaly that could suggest a temporary closure or a strategic pivot in business operations.

Overview of Alcohol Sales in Odessa

In November 2025, Odessa saw a total of $5,539,281 in alcohol sales distributed across 145 establishments. These sales were spread over six different zip codes, each showing unique trends in consumer preferences and sales volumes.

Top Performing Zip Codes

Zip Code 79762 emerged as the leader in alcohol sales, boasting a total of $2,053,715 from 48 establishments. This area showed a balanced sales mix with 47% liquor and 45% beer, making it a hotspot for diverse alcoholic preferences.

Following closely is Zip Code 79765, with $1,354,261 in sales across 30 establishments. Here, there's a clear preference for liquor, which accounts for 61% of sales, indicating a lucrative market for spirits.

Variations in Alcohol Preferences

The sales mix in Zip Code 79761 shows a strong inclination towards liquor, making up 57% of the total $1,127,816 in sales. Beer also holds a significant portion at 37%, while wine sales are minimal.

In contrast, Zip Code 79764 and Zip Code 79763 have no recorded wine sales, with their markets dominated by liquor and beer. This suggests potential growth opportunities for wine retailers in these areas.

Opportunities for New Establishments

With only two establishments and $95,433 in sales, Zip Code 79766 presents a potential opportunity for new businesses to enter the market. This area shows untapped potential, particularly in beer and liquor, which might attract new customer segments.

Similarly, Zip Code 79763 supports only nine establishments, hinting at room for growth, especially in the liquor sector, which dominates the sales mix.

Interesting Insights

Despite the dominance of liquor across most zip codes, Zip Code 79762 maintains a substantial market for beer, which could be indicative of a strong local culture or events that favor beer consumption. Understanding these local preferences can guide future business strategies.

Overall, the data reveals a dynamic market in Odessa with distinct consumer habits across different areas, providing valuable insights for businesses looking to optimize their operations or enter new markets.

Overall Sales Trends

Over the past year, alcohol sales in Odessa have shown some interesting shifts. The month of December 2024 saw the highest sales, hitting a peak with total receipts of $6,105,233. However, by November 2025, receipts had dipped to $5,539,281, marking a 5.61% decrease from October 2025. This decline comes after a significant 14.58% rise in October, suggesting fluctuating demand or potential seasonal influences.

Seasonal Patterns and Establishment Changes

Looking at the establishment numbers, there's been a slight decline from 147 in October 2025 to 145 in November 2025. This change, coupled with the sales trends, could indicate a tightening market or perhaps a consolidation among vendors. Notably, there was a dramatic increase in establishments in April 2025, up by 16.53%, which might have been an attempt to capture springtime festivities.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently leads the sales mix, with receipts often surpassing those of beer and wine. In November 2025, liquor sales accounted for over half of the total receipts at $2,855,530. Beer follows closely, while wine lags behind, contributing the least to total sales. Interestingly, wine sales saw a notable jump in May 2025, with receipts reaching $226,586, possibly tied to seasonal preferences or promotions.

Market Insights

The data suggests that while liquor remains the dominant force in the Odessa alcohol market, beer also plays a critical role, particularly during months with high social activity. The fluctuations in wine sales hint at a niche market that might respond well to targeted marketing efforts. Overall, the market seems to be experiencing dynamic shifts, with potential opportunities for businesses that can capitalize on these trends and respond to consumer preferences and seasonal peaks.