Odessa Alcohol Sales

Top Performers in Odessa's Alcohol Sales

Leading the pack is Twin Restaurant Odessa Beverage Holding, LLC located on E 42nd Street, with total receipts hitting $275,092. Their beer sales are notably high at $148,048, making up a significant portion of their revenue. This trend suggests a strong local preference for beer over other types of alcohol.

Close on their heels is Ojos Locos Sports Cantina, also on E 42nd Street, with total receipts of $272,023. Similar to Twin Restaurant, beer sales are a major contributor, but they maintain a balanced offering with liquor sales almost as high. This balance might be a key factor in their success.

Interesting Observations

Eofficial Beverages, LLC stands out with a different strategy, as their liquor sales dominate at $187,640 compared to other drinks. This might indicate a niche market focus or a targeted clientele that prefers spirits over beer and wine.

It's worth noting that The Shack in the Back reported no sales in any alcohol category, which could be an error or perhaps an indication of a strategic shift in their business model. Keeping an eye on this could reveal interesting developments in the future.

Trends and Market Insights

Among the newcomers, Lux Lounge shows a strong inclination towards liquor sales, contributing to the majority of their $123,490 receipts. Their minimal wine and beer sales suggest a specific focus that might appeal to a particular crowd seeking a night out for cocktails.

Looking at the broader trends, beer consistently dominates the sales mix across most establishments, indicating its enduring popularity in Odessa's nightlife scene. However, several places like Maria's Mexican Kitchen and The Agave Bar have carved out a space with a strong focus on liquor sales, suggesting opportunities for bars looking to diversify their offerings.

These insights provide a valuable snapshot into the alcohol sales landscape in Odessa, offering potential opportunities for current and prospective business owners to tailor their strategies and capitalize on local preferences.

Top Performing Zip Codes

When it comes to alcohol sales in Odessa for December 2025, Zip Code 79762 leads the pack with a whopping $2,298,304 in sales from 49 establishments. This area has a diverse sales mix, with 50% of sales coming from liquor, making it a hotspot for those looking to invest in liquor stores or bars.

Following closely is Zip Code 79765, which saw $1,681,429 in sales from 30 establishments. This zip code has the highest percentage of liquor sales at 57%, suggesting a strong market for premium spirits. If you're considering opening a new establishment here, focusing on liquor might be your best bet.

Sales and Establishment Density

With 37 establishments generating $1,392,401 in sales, Zip Code 79761 showcases a solid balance between the number of outlets and overall sales. This area has the highest percentage of liquor sales at 61%, indicating a preference for spirits over other types of alcohol.

On the other end of the spectrum, Zip Code 79766 has just 2 establishments but still managed to pull in $15,989. Interestingly, beer dominates sales here at 62%, suggesting potential growth opportunities for beer-focused businesses.

Opportunities and Insights

Looking at Zip Code 79764, with $500,693 in sales from 22 establishments, there seems to be a balanced market with potential room for growth. The sales mix shows a healthy demand for liquor and beer, which could be appealing for new entrants aiming for a diverse product offering.

Zip Code 79763 presents an interesting scenario with $399,971 in sales from only 9 establishments. With 54% of sales coming from liquor and 42% from beer, this area could benefit from additional establishments, particularly those that offer a mix of both.

Key Takeaways

The data reveals that liquor is the dominant category across most zip codes, but beer also holds significant market share, especially in certain areas. For entrepreneurs and investors, focusing on liquor or a combination of liquor and beer may yield the best returns. Additionally, less saturated zip codes with fewer establishments, like 79763 and 79766, present prime opportunities for new businesses looking to capture unmet demand.

Overview of Alcohol Sales in Odessa

The past year has been a rollercoaster ride for alcohol sales in Odessa, with the most recent data from December 2025 showing a significant peak. December saw the highest total receipts at $6,288,787, marking a robust increase of 17.94% compared to November. This uptick suggests a strong holiday season, with consumers indulging more in festive spirits.

Monthly Trends and Seasonal Patterns

Looking at seasonal trends, there is a noticeable pattern where sales tend to dip slightly mid-year, with notable drops in July and September. However, these dips are typically followed by strong recoveries in the subsequent months, as seen in October and December. This seasonal fluctuation is common in the alcohol industry, often influenced by holiday seasons and summer break activities.

Changes in Sales Mix

Throughout the year, liquor has consistently been the top performer in terms of sales, peaking at $3,360,017 in December. Interestingly, beer sales have shown resilience, maintaining a strong presence with occasional peaks, such as in March with $2,397,470. Wine, while the smallest category, spiked in November but generally remained stable. These figures suggest a preference for liquor and beer, possibly indicating consumer trends towards stronger spirits and traditional beverages.

Market Growth and Establishments

The total number of establishments has seen a slight increase, growing from 140 in January to 149 in December. This gradual rise, paired with the increase in total receipts, indicates a healthy expansion of the market. The growth in establishments might be driven by new entrants capitalizing on the rising demand, especially during peak sales months.

Implications for the Industry

For businesses looking to enter or expand in Odessa, the data suggests focusing on liquor and beer, particularly during high-demand periods like the holiday season. Additionally, the steady growth in establishments reflects a competitive yet lucrative market. Businesses should consider these trends when planning inventory and marketing strategies to capitalize on peak sales periods.