Odessa Alcohol Sales

Top Performers in October 2025

Leading the pack this month is Ojos Locos Sports Cantina, raking in an impressive $322,958 in total receipts. They are a powerhouse in beer sales with $186,206, although their liquor sales are not far behind at $136,752. This establishment seems to be a favorite spot for beer enthusiasts.

Right behind is Twin Restaurant Odessa Beverage Holding, LLC, with total receipts of $312,625. Interestingly, their liquor sales slightly outpace Ojos Locos at $137,554, but they also offer a modest selection of wine, unlike their competitor. Their diverse alcohol offerings might be attracting a broader clientele.

Notable Trends and Changes

Dos Amigos Rancho Country stands out for its liquor sales, which are the highest at $142,070. This focus on liquor rather than beer or wine might indicate a niche market or specialty in cocktails. Meanwhile, The Shack in the Back reports receipts without any breakdown for liquor, wine, or beer, which could suggest a different revenue model possibly centered around non-alcohol sales or private events.

Eofficial Beverages, LLC, and Cork & Pig Tavern are doing well with a balanced mix of liquor, wine, and beer sales, indicating a well-rounded beverage program. Meanwhile, Walk On's Sports Bistreaux of Midland/Odessa leans heavily towards beer, with $86,189 in sales, suggesting a strong appeal to sports and beer fans.

Interesting Observations

Buffalo Wild Wings and Los Toxicos Cantina are neck and neck in total receipts, both hovering around $135,000, yet they appeal to different markets. Buffalo Wild Wings has a stronger emphasis on beer, while Los Toxicos Cantina balances its sales between liquor and beer, perhaps targeting a different crowd or offering a unique atmosphere.

Finally, smaller players like Jimbo's Garage and Lux Lounge show strong performances in liquor sales, with Jimbo's at $70,391 and Lux Lounge at $88,917. These establishments might be carving out a niche in the local nightlife scene with their focus on spirits.

High Concentration Areas

When it comes to alcohol sales in Odessa for October 2025, Zip Code 79762 takes the lead with total sales reaching a whopping $2,164,692. This zip code boasts the highest number of establishments at 49, making it a bustling hub for alcohol retail. Close behind is Zip Code 79765 with sales of $1,600,786 and 30 establishments. Both areas are prime spots for businesses looking to tap into high-volume markets.

Alcohol Preferences by Zip Code

Interestingly, there's a noticeable variation in the types of alcohol preferred across different zip codes. Zip Code 79761 stands out with a strong preference for liquor, accounting for 59% of its total alcohol sales. Meanwhile, Zip Code 79763 leans more towards beer, with 54% of its sales coming from this category. These insights could guide businesses in tailoring their inventory to meet local tastes.

Opportunities for New Establishments

Looking for untapped potential? Zip Code 79766 might just be the spot. Despite having the lowest total sales at $11,629 and only two establishments, its beer sales dominate at 57%. There's room for growth here, especially for those considering opening beer-focused venues. Additionally, Zip Code 79764, with 21 establishments, shows a balanced sales mix, indicating a steady market that could support new ventures.

Interesting Patterns

A notable pattern is the high percentage of liquor sales across the majority of zip codes, particularly in 79765 and 79761, where it makes up over half of the sales mix. This trend suggests a strong demand for liquor in Odessa, which businesses can capitalize on by expanding their selection or offering specialty products. Also, wine sales remain consistently low across all areas, hinting at a potential opportunity for niche wine markets or events to capture this untapped segment.

Overview of Alcohol Sales Trends in Odessa

Over the past 12 months, Odessa has seen some fascinating trends in alcohol sales. The most significant peak was in December 2024, with total receipts hitting a high of $6,105,233. This spike is typical as the holiday season tends to drive higher consumption, especially of celebratory beverages like liquor and wine.

Monthly Fluctuations and Patterns

Examining the monthly data, there are clear ups and downs. After December's peak, sales saw a notable dip in January 2025, dropping by 13.44%. However, there was a recovery in the subsequent months, with another high in August 2025 at $5,997,002, likely influenced by summer gatherings and events.

Changes in Sales Mix

The sales mix between liquor, beer, and wine has shown some interesting shifts. Liquor consistently leads in receipts, peaking at $3,244,888 in December 2024. Beer follows, with stable sales throughout the year, while wine, though trailing, saw its highest sales in November 2024 at $227,080. This indicates a steady preference for liquor, with beer often being the second choice.

Establishment Dynamics

The number of establishments selling alcohol in Odessa has generally increased, from 121 in March 2025 to 147 by October 2025. This growth suggests a broader market presence and possibly more competition among sellers, which could influence pricing and promotions.

Market Implications

Overall, the data points to a resilient alcohol market in Odessa, with seasonal spikes and a steady increase in sales outlets. Businesses may capitalize on these trends by aligning promotions with seasonal peaks and diversifying their product offerings to cater to the strong preference for liquor. The growth in establishment numbers also suggests potential opportunities for new entrants or expansion within the market.