Waco Alcohol Sales

Top Performers in Waco's Alcohol Sales

Leading the pack for May 2025 is Backyard Bar Stage and Grill with impressive total receipts of $230,234. They dominated with liquor sales at $125,132, while their beer sales weren't far behind at $104,046. Interestingly, wine sales were minimal at just $1,056, showing the venue's focus on liquor and beer.

Coming in second, George's at 1925 Speight Ave recorded $186,999 in total receipts. Liquor sales accounted for the bulk, contributing $101,726, while beer sales added another $83,230. Their wine sales, though higher than Backyard's, remained modest at $2,043.

Noteworthy Trends and Observations

Scruffy Murphy's stands out with its focus on liquor, reporting $143,295 in sales, which is over 82% of their total receipts. It's notable that they did not record any wine sales, suggesting a strong emphasis on spirits and beer.

At Blacks Beverage Co, a diverse sales distribution is evident, with wine sales at a significant $36,674, nearly half of their liquor sales. This indicates a balanced approach catering to varied customer preferences.

Interesting Insights and Comparisons

Hotel Herringbone and Hotel 1928 both show strong liquor sales, but Hotel Herringbone leads slightly in total receipts. The difference in wine sales, $19,238 versus $34,542, suggests a distinct preference for wine at Hotel 1928.

While La Fiesta Restaurant and Freight Bar Waco both exceed $110,000 in sales, La Fiesta's reliance on liquor is clear, with $110,762 from spirits alone. Conversely, Freight Bar Waco maintains a more balanced sales approach between liquor and beer.

Low Performers and Unique Cases

It’s intriguing that The Melody Ranch and Austin's reported no sales across liquor, wine, or beer categories. This anomaly could hint at operational changes, closures, or reporting errors.

Finally, The Salty Dog Bar & Grill rounds out the top 25 with $66,072 in total receipts, showing a balanced distribution across all categories, though liquor sales lead slightly. This suggests a well-rounded offering appealing to a broad customer base.

Top Sellers by Zip Code

If you're looking at where the alcohol action is in Waco, zip code 76701 takes the cake with a whopping $1,560,513 in sales. This area houses 40 establishments, making it a bustling hub for liquor lovers, with 64% of sales coming from liquor alone. Not far behind is 76706, with $1,310,918 in sales and a slightly more beer-friendly vibe—30% of its sales are from beer.

Alcohol Preferences Across Waco

It's clear that Wacoans have a penchant for liquor, with most zip codes showing strong sales in this category. However, zip code 76711 is notable for its beer preference, with 50% of its sales coming from this category. Meanwhile, zip code 76712 stands out for its relatively high wine sales at 14%, suggesting a more diverse taste in this area.

Opportunities for New Establishments

Looking for expansion opportunities? Zip code 76711, with only 9 establishments but a significant beer market, could be ripe for new venues. Similarly, zip code 76707, despite having the lowest sales at $12,034, has only 2 establishments. This suggests a potential gap in the market that savvy investors might want to explore further.

Key Insights and Patterns

Interestingly, while liquor dominates most areas, the variance in beer and wine sales across different zip codes indicates diverse consumer preferences. Establishments in zip codes like 76708 and 76704, with higher beer sales percentages, might consider expanding their beer selections. Overall, the data suggests robust opportunities for tailored offerings based on local tastes.

Overview of Alcohol Sales in Waco

Over the past 12 months, Waco's alcohol sales have shown interesting dynamics, with a noticeable climb in overall receipts. The most recent data from May 2025 highlights a peak in sales, reaching a substantial $5,523,728. Despite a slight decrease in the number of establishments, sales figures were up by 8.13% compared to April, marking a vibrant demand in the market.

Trends in Liquor, Wine, and Beer Sales

Liquor consistently dominated the sales mix, accounting for over half of total receipts each month. In May 2025, liquor sales hit $3,337,640, reflecting a strong preference for spirits among consumers. Meanwhile, wine sales saw modest fluctuations, with a slight increase in May, reaching $418,847. Beer sales, while more stable, also experienced a boost, climbing to $1,584,635 in the same month.

Seasonal Patterns and Market Shifts

Seasonal patterns were evident, particularly during the year-end holidays in December 2024, when sales surged to $4,801,100 before dropping in January 2025. This suggests that festive seasons significantly influence buying behavior. Interestingly, the market saw another peak in May 2025, possibly driven by events or favorable weather conditions enhancing social activities.

Establishment Changes and Market Implications

Despite fluctuations in the number of establishments, which dropped by 6.33% in May 2025, total receipts increased. This indicates that fewer establishments are capturing a larger share of the market, suggesting a potential consolidation or success of larger venues. This trend might influence new entrants or existing businesses considering expansion in the region.

Year-over-Year Comparisons

When comparing year-over-year data, the upward trajectory in sales is clear, with May 2025's figures surpassing any month from the previous year. This growth highlights Waco's thriving alcohol market, suggesting an ongoing opportunity for businesses willing to meet consumer demand with innovative offerings or enhanced customer experiences.