Waco Alcohol Sales

Top Performers in Waco's Alcohol Sales

Leading the pack for August 2025, George's on Speight Ave tops the list with a staggering $195,887 in total receipts. Their sales are almost evenly split between liquor and beer, with liquor pulling in $96,889 and beer close behind at $96,915. This balance might be a key strategy for other establishments to consider.

Close behind is the Backyard Bar Stage and Grill, generating $164,569 in total sales. Their liquor sales of $98,630 significantly outpace beer, suggesting a strong preference for cocktails and spirits. Could this be a hint for bars looking to boost their liquor offerings?

Notable Trends and Insights

Interestingly, Baylor Stadium (OVG 03424) recorded robust liquor sales at $89,854, positioning it as a hotspot during events. Their beer sales were lower in comparison, indicating a potential focus on premium experiences and higher-end drinks.

Blacks Beverage Co stands out with impressive wine sales at $34,153, highlighting an opportunity for businesses to cater to wine enthusiasts. Wine accounted for a significant portion of their $129,387 total receipts, which is unique among the top sellers.

Opportunities and Considerations

For those looking to enter the market or expand, La Fiesta Restaurant offers an intriguing case with liquor sales dominating their $113,815 total receipts at $98,663. This suggests a successful emphasis on cocktails, which might be worth exploring for others in the area.

Finally, it's worth noting that The Melody Ranch reported no sales data for August. This could indicate a temporary closure or other operational changes, presenting a potential opportunity for new ventures in that location.

Top Performing Areas

In August 2025, Waco's zip code 76701 led the pack with a whopping $1,475,157 in total alcohol sales across 41 establishments. This area alone accounted for over a quarter of the city's total sales, largely driven by liquor sales, which made up 58% of the mix.

Close behind was zip code 76710, with $1,171,451 in sales from 39 establishments. Here, liquor was even more dominant, comprising 63% of sales, indicating a strong preference for spirits among consumers in this area.

Alcohol Preferences by Area

Looking at the sales mix, there's a clear trend across most zip codes: liquor is the top seller. However, beer stands out in zip code 76711, where it makes up 52% of sales, a notable deviation from the liquor-heavy preferences elsewhere. This suggests a potential niche market for beer-centric establishments in this area.

Interestingly, zip code 76712 showed a higher percentage of wine sales at 13%, indicating a unique market opportunity for wine retailers or wine-focused bars to cater to this preference.

Opportunities for Growth

With 171 establishments spread across 9 zip codes, there's a varied density of alcohol retailers. Zip code 76704, with only 6 establishments but robust liquor sales, could be ripe for new ventures, especially those focusing on liquor. Similarly, the low number of establishments in zip codes 76705 and 76707 suggests potential for new businesses to tap into these markets.

The low sales and establishment count in zip code 76707, with sales totaling $11,841, indicate either a lack of demand or untapped potential. Entrepreneurs might consider innovative concepts to invigorate this area.

Insights and Patterns

The data highlights a strong preference for liquor across Waco, but the variations in beer and wine sales suggest that business strategies should be tailored to local tastes. Zip code 76711's beer dominance and 76712's wine affinity are key insights for targeted marketing and product offerings.

Overall, the sales distribution suggests that while Waco residents have a clear preference for liquor, areas like 76711 and 76712 offer unique opportunities for businesses willing to cater to more specific tastes. With the right approach, new establishments can thrive by addressing these localized demands.

Overall Sales Trends

Over the past year, Waco's alcohol sales have shown some interesting fluctuations. The peak month was May 2025, with total receipts hitting a high of $5,818,142, likely driven by an increase in liquor sales. Interestingly, August 2025 saw a significant rebound with total receipts climbing to $5,318,716, representing a 17.08% rise from the previous month.

Seasonal Patterns and Establishments

There seems to be a seasonal upswing in sales during the spring and early summer months, notably in May, where both the number of establishments and sales receipts saw increases. The total number of establishments remained relatively stable over the year, with minor fluctuations. However, the highest count was in May with 160 establishments, suggesting a correlation between more outlets and higher sales.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently outperformed both wine and beer throughout the year, accounting for the largest share of total sales. May 2025 was particularly strong for liquor, contributing $3,432,582 to the total sales. Beer also saw its best performance in May, although its share in the sales mix remained steady across other months. Wine sales were the smallest category but showed a slight increase in months with higher overall sales, indicating a stable yet niche market.

Market Insights

The fluctuations in total receipts, especially the drop in early 2025 followed by a strong recovery, suggest that market dynamics are influenced by both consumer behavior and the number of active establishments. The steady performance of liquor sales highlights a robust demand for spirits, while beer and wine maintain their roles as complementary products. For businesses, focusing on liquor offerings and leveraging seasonal trends could enhance sales performance.