Waco Alcohol Sales

Top Performers in Waco's Alcohol Scene

Leading the pack in June 2026, George's on Speight Ave tops the list with impressive total receipts of $166,830. They maintain a balanced mix, with liquor sales hitting $86,309 and beer close behind at $78,606. This establishment seems to have a winning formula that keeps customers coming back for both spirits and beers.

Close on George's heels is Tia Juanita's Fish Camp, which brought in $133,499. The focus here is slightly more on liquor, accounting for over half of their sales at $70,516, while beer still plays a significant role at $61,515. It's clear that this venue is a hot spot for those who enjoy a spirited drink alongside their seafood.

Interesting Trends and Notable Insights

Jorge's Cantina stands out with its strong emphasis on liquor, contributing a whopping $118,717 out of their $132,639 total sales. This suggests a clientele that prefers cocktails or hard spirits over other alcoholic options.

Meanwhile, Blacks Beverage Co offers a more diverse selection, featuring the highest wine sales among the top venues with $38,578, making it a go-to for wine enthusiasts. In contrast, La Fiesta Restaurant showcases an overwhelming preference for liquor, with $88,085 out of $100,007 in total receipts, indicating a strong margarita or cocktail culture.

Noteworthy Mentions

Hotel Herringbone and Bubba's 33 are neck and neck, each breaking the $100,000 mark, with liquor sales leading the charge. Meanwhile, Cricket Grill and Draft House bucks the trend with wine dominating their alcohol sales, showing that there's a niche market for wine in a typically beer and liquor-heavy environment.

Lastly, Topgolf Waco and Texas Roadhouse are almost tied in total sales, both offering a balanced mix of liquor and beer. Their consistency and appeal to a broad audience make them staple locations for both casual and group outings.

Top Performing Zip Codes

When it comes to alcohol sales in Waco for June 2026, two zip codes lead the pack: 76701 and 76710. With sales exceeding $1.2 million and $1.1 million respectively, these areas account for a significant portion of the total $4.7 million in sales. Both zip codes have a high density of establishments, with 34 in 76701 and 35 in 76710, making them prime zones for alcohol sales activity.

Sales Mix Variations

It's interesting to see the variation in the types of alcohol sold across different zip codes. In 76701, liquor dominates the sales mix at 62%, while 76710 sees an even higher percentage at 67%. However, beer holds a steady presence, especially in 76706, where it accounts for 38% of sales, contrasting with just 5% wine sales in 76710.

Opportunities for New Establishments

For entrepreneurs looking to tap into new opportunities, zip codes like 76712 and 76711 present potential. With 21 and 10 establishments respectively, there's room to grow, especially given their substantial sales figures. The lower density compared to the top zip codes suggests these areas might benefit from additional venues to meet local demand.

Additional Insights

While smaller in total sales, zip code 76707 presents a unique case with its 63% beer sales, despite having only two establishments. This suggests a niche market for beer-focused businesses. On the other hand, 76704 shows a higher percentage of wine sales at 17%, hinting at a different consumer preference that could be explored further.

Overview of Alcohol Sales Trends in Waco

Over the past 12 months, Waco's alcohol sales have seen some interesting shifts that business owners and stakeholders might find insightful. The total receipts in June 2026 amounted to $4,416,642, marking a substantial decrease of 22.62% from May 2026, which was the peak month with sales hitting $5,707,364. This suggests a significant seasonal spike in May, possibly due to events or holidays that boost alcohol consumption.

Fluctuations in Establishments and Receipts

The number of establishments selling alcohol in Waco also fluctuated, with a slight decrease from 154 in May to 144 in June 2026. This reduction might be linked to seasonal closures or consolidations within the industry. Notably, while the establishment count fluctuated modestly throughout the year, the total receipts saw larger percentage changes, indicating that sales volume per establishment also varied significantly.

Liquor vs. Wine vs. Beer Sales

Examining the sales mix, liquor consistently dominated the market, peaking in May 2026 with receipts of $3,276,611. Beer sales followed, with a notable high in August 2025 at $1,568,576, suggesting a popular summer season for beer consumption. Wine, while the smallest segment, saw its highest sales in May 2026 at $464,502. These trends underline the steady preference for liquor, seasonal peaks for beer, and a relatively stable market for wine.

Implications for the Market

The year-over-year trends indicate a robust market with periodic spikes that could be leveraged for strategic planning, such as targeted marketing campaigns during peak months. The sales mix suggests opportunities for liquor-focused promotions, especially in months leading up to May, and potentially for beer in late summer. Overall, understanding these patterns can help businesses optimize inventory, staffing, and promotional strategies to align with consumer behavior.