Waco Alcohol Sales

Top Performers in Waco's Alcohol Scene

Leading the pack in November 2025 is Backyard Bar Stage and Grill, raking in an impressive $166,684. This spot has a solid balance between liquor and beer sales, with liquor accounting for $97,685 and beer closely following at $67,904. Their wine sales, however, are minimal, suggesting their clientele prefers the stronger stuff.

Not far behind, George's on Speight Ave secured the second spot with $162,263 in total receipts. Unlike Backyard, George's shows a stronger preference for beer, with $75,156 in sales, while maintaining a healthy liquor revenue of $84,523. Wine lovers seem to be a lesser target here, with only $2,584 in sales.

Noteworthy Spots and Trends

Tia Juanita's Fish Camp is a strong contender, sitting comfortably in third place with $145,157 in sales. Their liquor sales are quite robust at $82,517, indicating a strong cocktail culture. Beer sales are also notable, making up $60,985 of their total.

One interesting player is Blacks Beverage Co, where wine makes up a significant portion of their sales at $42,412, nearly matching their liquor sales of $57,329. This wine focus sets them apart from many other top sellers who primarily lean on liquor and beer.

Emerging Competitors and Unique Offerings

Hotel Herringbone and Hotel 1928 are both making waves in the hospitality sector with strong liquor and wine sales. Hotel Herringbone has a notable $79,975 in liquor sales, while Hotel 1928 sees a significant $31,205 from wine, catering to their sophisticated clientele.

Meanwhile, La Fiesta Restaurant stands out with a striking $84,635 in liquor sales despite their smaller total revenue, suggesting a strong focus on spirits and cocktails. This is contrasted by their relatively low beer sales, hinting at a more refined drinking atmosphere.

Honorable Mentions

Scruffy Murphy's is noteworthy for its hefty $72,329 in liquor sales, despite having no wine sales at all, indicating a clear focus on spirits. Additionally, Truelove captures attention with $66,084 in liquor sales, suggesting a thriving nightlife scene that favors strong drinks over wine or beer.

Lastly, The Melody Ranch presents a mystery with no reported sales in any category this month, which could indicate a temporary closure or shift in business strategy.

Top Areas for Alcohol Sales

In November 2025, alcohol sales in Waco were led by zip code 76701, with a whopping $1,356,870 in total sales. This area hosts 40 establishments and shows a strong preference for liquor, which accounts for 61% of sales. Close behind is 76706, raking in $1,201,810 with 31 establishments, where liquor also dominates but beer follows closely with a 32% share.

Alcohol Preferences by Zip Code

Liquor is the top choice in most areas, consistently taking the largest slice of the sales pie. However, in zip code 76711, the share between liquor and beer is almost even, with beer slightly leading at 49%. Meanwhile, 76704 stands out for its higher wine consumption, which makes up 20% of sales, significantly above other areas.

Opportunities for New Establishments

With 39 establishments, 76710 is densely packed, yet it still achieves impressive sales of $1,028,868. This suggests a robust market, possibly saturated, but offering strong business potential for those who can carve out a niche. Conversely, 76707, with only 3 establishments and the lowest sales figure, presents an opportunity for growth, especially in liquor and beer offerings.

Interesting Patterns and Insights

It's intriguing to note the disparity in wine sales across zip codes, with areas like 76704 showing a unique market that could be further explored. Moreover, the predominance of liquor sales across Waco indicates a strong preference that new businesses might want to cater to. With overall sales reaching $4,941,360 across 174 establishments, Waco's alcohol market is vibrant and full of potential for strategic business investments.

Overview of Alcohol Sales in Waco

Over the past year, Waco has seen some interesting twists and turns in alcohol sales. The overall trend indicates a bustling market, with the number of establishments fluctuating slightly but generally showing growth. The number of establishments hit a peak in May 2025 with 160, while total receipts also peaked during the same month, reaching $5,818,142. This suggests May was a particularly popular time for alcohol sales, perhaps due to events or seasonal celebrations.

Seasonal and Monthly Trends

Sales saw a significant boost in March and May 2025, with a 18.26% and 13.9% increase in total receipts, respectively. This might be attributed to spring events or warmer weather encouraging social gatherings. Meanwhile, the market experienced dips in January and June, with total receipts falling by 17.42% and 22.17% respectively. These fluctuations hint at the potential influence of seasonal factors on consumer purchasing behavior.

Shifts in Sales Mix

When breaking down the sales mix, liquor consistently dominated the market, with its peak in May 2025 at $3,432,582. Beer and wine sales have been more volatile, with beer peaking in May 2025 and wine maintaining a relatively steady contribution. Interestingly, wine sales saw a slight dip in mid-summer months, while beer sales remained robust, possibly due to summer events and gatherings.

Market Implications

The data suggests that Waco's alcohol market is resilient, with growth spurts aligning with specific times of the year. The dominance of liquor sales indicates that establishments might benefit from focusing on high-demand spirits. Moreover, the increase in the number of establishments over the year suggests a thriving competitive environment, with room for new entrants to capture market share if they can align their offerings with consumer preferences observed in these trends.