Waco Alcohol Sales

Top Alcohol-Selling Establishments in Waco - July 2026

Leading the pack this month is George's at 1925 Speight Ave, raking in a total of $164,227. It's clear that their stronghold is in liquor and beer sales, with liquor bringing in $86,127 and beer $76,398. Interestingly, wine sales lag significantly behind, indicating a strong preference among patrons for the other offerings.

Not far behind, Tia Juanita's Fish Camp Waco pulls in $138,070, also showing a similar preference pattern with $75,244 from liquor and $61,436 from beer sales. Once again, wine sales only account for a small portion of their total revenue.

George's Restaurant & Bar on Hewitt Dr also makes a notable mark with $120,053 in total receipts. This location mirrors the trend with liquor and beer as the major contributors to its sales, suggesting a consistent brand preference across its locations.

Noteworthy Trends and Insights

Blacks Beverage Co stands out with a different strategy, generating $34,969 from wine sales, which was the highest among the top-sellers. This suggests a unique niche or targeted clientele that appreciates a diverse beverage selection.

In contrast, La Fiesta Restaurant showcases a strong focus on liquor, with an impressive $92,345 from liquor alone. This is the highest liquor sales figure among the top 10, indicating a dedicated customer base for their cocktails and spirits.

Meanwhile, Hotel Herringbone, LLC has a balanced approach with significant contributions from both liquor and wine, hinting at their ability to cater to a more varied taste palette. This could be an opportunity for other establishments to explore a more balanced beverage menu.

Additional Observations

It's interesting to note that newer or unique establishments like Camp Fimfo - Waco and Topgolf Waco are making their presence felt with substantial total receipts, showing that entertainment-driven venues are drawing in significant crowds. These spots could represent a growing trend of experience-based venues succeeding in the alcohol sales market.

Overall, the data reveals a strong penchant for liquor and beer across Waco, with wine typically playing a secondary role. Businesses might consider focusing on enhancing their liquor and beer selections to align with these consumer preferences. However, exceptions like Blacks Beverage Co demonstrate the potential for success with a more diverse offering.

Top Alcohol Sales by Area

In July 2026, Waco's alcohol sales reached a substantial $4,641,205. Among the nine zip codes, 76701 led the way with $1,191,187 in sales across 35 establishments. Close on its heels was 76710, boasting $1,162,280 from 34 establishments. These two areas are the clear powerhouses, together accounting for over half of the total sales.

Sales Mix and Preferences

Liquor dominates the sales mix across most zip codes, with 76710 seeing the highest percentage at 66%. Interestingly, 76711 stands out with a nearly even split between liquor and beer, with beer capturing a slight majority at 49%. Meanwhile, wine consistently takes a backseat, contributing a small fraction to the total sales in each area.

Opportunities for New Establishments

With 160 establishments spread across nine zip codes, there's a varied density of businesses. Zip code 76712, with 22 establishments and significant sales, could potentially support more businesses to capture the growing demand. Conversely, 76707, despite its low sales, might benefit from a unique offering or niche targeting to enhance its market presence.

Insights and Trends

The data reveals some intriguing patterns, such as the high preference for beer in 76711 compared to other areas. This suggests potential for beer-centric promotions or events. Additionally, the consistently low wine sales across all codes highlight an opportunity for establishments to innovate and perhaps expand this category to attract a new customer segment.

Overall Sales Trends

Over the past year, alcohol sales in Waco have shown some interesting fluctuations, with May 2026 standing out as the peak month, pulling in a hefty $5,707,364 in total receipts. This uptick was driven by a significant surge in liquor sales, which reached over $3.2 million. However, by July, total receipts had dipped to $4,366,658, marking a 5.4% decrease from June, indicating a cooling off from the mid-year high.

Monthly Variations and Patterns

Seasonal patterns are evident, especially with the significant rise in sales during December 2025 and May 2026. December saw a holiday boost with $4,837,026 in sales, likely due to festive celebrations. Conversely, January 2026 started the year on a quieter note with sales dropping to $3,989,639, which is a typical post-holiday slump.

Changes in Sales Mix

Liquor consistently leads the sales mix, peaking in May at $3,276,611. Beer sales have shown more stability, generally hovering around $1.3 to $1.5 million, with a slight peak in August 2025. Wine, while contributing less to the overall sales, has maintained a steady performance, with slight increases during the holiday season and early summer months.

Market Insights

The fluctuations in the number of establishments, which peaked at 158 in September 2025, suggest a dynamic market landscape. However, as of July 2026, the number has decreased to 142, reflecting possible market consolidation or closures. This could indicate increased competition or shifting consumer preferences.

Implications for Businesses

For businesses looking to capitalize on these trends, focusing on liquor sales during peak months like May and December could be advantageous. Additionally, maintaining a diverse inventory that includes popular beer and wine options can cater to steady demand throughout the year. Monitoring establishment trends and adapting to market changes will be essential for sustained growth in the Waco alcohol market.